Author Archive for Trevor Current – Page 5

Sony CES Sales Kit

Client: Sony Electronics, Inc.

Scope of Project: Design, structure design, product photography / illustration and final production of the Consumer Electronics Show (CES) marketing sales kit. Kit consisted of a folder that held a 16 page full-line product catalog, 4 spec sheets and CD.

Back to Graphic Design Portfolio

Sony CES Product Catalog

Client: Sony Electronics, Inc.

Scope of Project: Design, product photography / illustration and final production of the Consumer Electronics Show (CES) full product line catalog. This catalog was also modified and translated into Spanish for use in other countries..

Back to Graphic Design Portfolio

Sony “Puppy” Sales Kit

Client: Sony Electronics, Inc.

Scope of Project: Design, structure design, and final production of the Sony “Puppy” line of fingerprint identity devices. The sales kit consisted of a gate fold pocket folder that held 4 spec sheets.

Back to Graphic Design Portfolio

WORLD OF GRAINS Sales Kit

Client: Mars, Inc.

Scope of Project: Design, illustration and final production of the WORLD OF GRAINS Brand marketing sales kit. The sales kit consisted of 3 data sheets and a folder that carried over the look and feel of the new brand identity.

Back to Graphic Design Portfolio

WordPress 4.7.2 Security Release

WordPress issued a security release, version 4.7.2, and is now available for update.

This update addresses three security issues;

  1. The user interface for assigning taxonomy terms in Press This is shown to users who do not have permissions to use it.
  2. WP_Query is vulnerable to a SQL injection (SQLi) when passing unsafe data. WordPress core is not directly vulnerable to this issue, but we’ve added hardening to prevent plugins and themes from accidentally causing a vulnerability.
  3. A cross-site scripting (XSS) vulnerability was discovered in the posts list table.

You can download this latest version from WordPress.org or update your existing install by going to your Dashboard > Updates, and clicking the link to update.

You can learn more about this security release here.


Since Current Media Group provides Managed WordPress Hosting, our clients don’t have to worry about upgrading their websites to version 4.7.2, because we take care of that for them. We backup the website files and database, run the core update, and then confirm the website is loading properly before going live. If we detect a problem, we’ll automatically roll it back to the state it was prior to the update and inform our clients of the issue. Automatic WordPress core updates is just one of the great features you get with our Hosting and Support plans.

WordPress 4.6 is Available for Download

Code name “Pepper” in honor of the jazz baritone saxophonist Park Frederick “Pepper” Adams III, WordPress version 4.6 is now available for download or update in the WP Admin.

The new features of 4.6 were designed to “help you to focus on the important things while feeling more at home”. For example, the Streamlined Updates feature keeps you on the same page while updating, installing, and deleting plugins and themes. The Admin Dashboard now uses the Native Fonts that you have on your computer rather than loading web fonts from the internet. This makes for faster Admin page load speeds which are always welcomed 😉

Editor improvements include an Inline Link Checker the will validate the URL is working properly, and the Content Recovery feature will save you progress in the browser so if you lose internet connectivity you won’t lose all your hard work.

You can read more about the geeky improvements under the hood on the WordPress blog.

We recommend confirming WordPress 4.6 compatibility with all of your plugin developers prior to updating your website. Also, be sure to run a full backup of your site’s files and database just incase there is a problem.


Since Current Media Group provides Managed WordPress Hosting, our clients don’t have to worry about upgrading their websites to version 4.6, because we take care of that for them. We backup the website files and database, run the core update, and then confirm the website is loading properly before going live. If we detect a problem, we’ll automatically roll it back to the state it was prior to the update and inform our clients of the issue. Automatic WordPress core updates is just one of the great features you get with our WordPress hosting plans.

Ninja Forms Plugin – Security Alert!

SUCURI, a leading WordPress security company, announced their finding of an SQL injection vulnerability in the popular Ninja Forms plugin.

The Ninja Forms plugin is installed on over 600,000 WordPress websites, and SUCURI is giving this a risk rating of Dangerous and should be updated to version 2.9.55.2 (or later) which fixes the vulnerability.

The exploit requires the attacker to have an account on the WordPress website. The privilege level doesn’t matter, meaning even a Subscriber could exploit this vulnerability.

The attacker using this bug could acquire the site’s usernames and hashed passwords, the WordPress secret keys, and other data.

You can read more about the Ninja Form plugin exploit on the SUCURI blog.


At Current Media Group we take security very seriously. With our Managed WordPress Hosting, we make sure that our client’s websites are backed up daily, and protected with multiple firewalls throughout our enterprise-grade infrastructure. Our real-time security threat detection, and security audits and code reviews help to keep client’s sites safe. Should a website become compromised, we will immediately take action to find the exploit, remove the malicious code, and have the site back up and running in no time.

WooCommerce 2.6.4 – Plugin Update

The WooCommerce team just announced version 2.6.4 of their plugin is available for download from WordPress.org or as an automatic update in the WP Admin.

This release squashes some bugs and addresses a few security issues, so if you’re using WooCommerce, be sure to backup your website files and database before running the update. You can learn more about the release here.

If you’re not familiar with WooCommerce, it’s probably the most popular e-commerce plugin for WordPress used today and has over 1 million installs. The base plugin is incredibly powerful out of the gate and gives you a ton of features to sell your products and services. Because of its extensibility and dedicated community of developers, there are a huge number of free and paid add-ons that you can install for even more features and functionality.

Many photographers are already using WooCommerce on their WordPress powered websites to sell digital downloads of their photos and even printed products. They are also using it to manage their event photography viewing and purchasing process through one streamlined interface.

If you’re looking for a solution to sell your products on your own website, WooCommerce is definitely worth a look. If you’re new to WooCommerce and need a little help getting started, Current Media Group has an entire video training series available as part of our Advanced WordPress Training library.

Why Does Your Website Need to Be Mobile-friendly?

Google published a study titled “What Users Want Most from Mobile Sites Today”. The study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind. It also found that when it happens, it can be bad for business – 48% reported feeling frustrated and annoyed.

Feel free to click on the link above and read the study, and in the meantime I wanted to share a few quotes from the study with you.

“More people are using their mobile phones than PCs to get online”

Users expect their mobile experience to be as good as their desktop experience.

55% say “A frustrating experience on a website hurts my opinion of the brand overall”

52% say “A bad mobile experiencemakes me less likely to engage with a company.”

A bad mobile experience can cost you customers.

Not having a mobile-friendly site benefits your competitors.

66% of users find mobile sites through search engines.

If they don’t like what they find…

…79% say they’re likely to go back to search and look elsewhere.

…they’re FIVE TIMES more likely to abandon the task altogether.

“75% of customers prefer a mobile-friendly site.”

Source: Google

Social Media Checklist

Social Media offers some great opportunities to help build awareness for your business. Getting your name out where your potential customers are is the first step in gaining new business. Three proven target areas to focus on are your website, Facebook and Twitter profiles. To make sure you don’t miss out on opportunities, I’ve put together a simple checklist of things you should be doing to help build your social media presence.

 

Blog + Website = Blogsite

  • If you don’t already have a blog, create one as a companion to your website
  • If you’re not happy with your current website, create a blogsite using WordPress. There are many great templates out there along with advanced templates that will allow you to create your own designs. I suggest staying away from the “Flash” website templates as it causes a lot of problems for mobile devices like the iPhone and iPad.
  • Create educational articles and provide resources that your potential and current customers can use.
  • Invite Guest Bloggers to write original articles. This helps bring variety and personality to your site and will increase traffic.
  • Make sure you update your blog with a new post at least once a week.
  • Make sure to include buttons to Twitter, Facebook and other social sites to make sharing your articles easy.
  • Add an email opt-in form to your blog to capture email addresses from your website visitors. Regardless of what some may say, email marketing is not dead, and a quality list of prospects is very valuable.
  • Make sure your contact information is available on every page or there is a contact button in the site navigation.

Facebook Business Page

  • If you’re not already on Facebook, sign up for a free account.
  • Create a Facebook business page so you can engage your audience and increase awareness of your brand.
  • Be sure to Friend your customers to make staying in touch easier.
  • Share your blog posts on your business page. If you create quality content your fans will share it with their friends. You can also use a Facebook application like Social RSS to streamline the process of updating your page with your blog’s latest posts.
  • Ask your community to “Like” your page. More fans means more views of your content.
  • Encourage your community to “Like” your page through a contest or giveaway.
  • Use Facebook ads to target prospects.
  • Become fans of the Facebook pages where your clients and prospects hang out. Comment on posts and engage in conversation, it’s a great way to get noticed.
  • Search for Facebook Groups that focus on your area of expertise and become a member. Join in on the discussions and provide thoughtful answers to questions. This is a great way to be thought of as an industry leader and offers fantastic networking opportunities.
  • Create special Facebook Fan only offers, to make them feel special.

Twitter for Business

  • If you’re not already on Twitter, sign up for a free account.
  • Search for your current customers to see if they have a Twitter account. If they do, follow them and send an @message to say hi. Hopefully they’ll follow you back opening up another line of communication.
  • Follow industry leaders, it’s a great way to keep up with what’s going on.
  • Follow the manufacturers of the equipment you use. It’s a great way to keep up to date with new product releases and recalls. It’s also a great way to get in touch with someone should you have a problem.
  • Listen before you speak. Don’t just jump in promoting yourself, see what others are talking about and add to the conversation.
  • Provide useful information in your posts. Tweeting links to great content you find online is a surefire way to be thought of as a valuable resource within the community. Also be sure to tweet links to your blog posts, it’s a great way to build a following for your website.
  • Use Twitter search to find prospects. It will take some time but it can be done.
  • Register your Twitter username with directories like WeFollow.com.
  • Create Twitter Lists and break out the people you follow into groups (ex. clients, prospects, manufactures, industry leaders, etc.). You can choose to make the lists private or public for everyone to see and follow.
  • Create Twitter custom searches to follow what people are saying about you, your company, your competitors, etc. Check them periodically throughout the day to see if there’s something you need to address or to simply say thanks for the ReTweet.
  • Check and reply to Direct Messages.
  • Check to see who’s ReTweeting your content and be sure to thank them and maybe even give them a follow.
  • Build your following by getting recommended. By providing great information you’ll become a valued community member that others will be happy to promote.
  • Recommend others, it’s good to give!

Next Steps…

Go through the check list to make sure you’re utilizing everything the tools have to offer. Be sure to promote your blogsite, Facebook page and Twitter profile everywhere online and off. Include links to your social profiles on your blogsite. Include a link to your blogsite from your Twitter profile and link to your blogsite and Twitter profile from your Facebook page. Print the addresses of your site and profiles on your business cards, stationary and other promotional items. Exposure is the name of the game here, so take advantage of the social media tools available to get your name out there.