Google published a study titled “What Users Want Most from Mobile Sites Today”. The study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind. It also found that when it happens, it can be bad for business – 48% reported feeling frustrated and annoyed.
Feel free to click on the link above and read the study, and in the meantime I wanted to share a few quotes from the study with you.
“More people are using their mobile phones than PCs to get online”
Users expect their mobile experience to be as good as their desktop experience.
55% say “A frustrating experience on a website hurts my opinion of the brand overall”
52% say “A bad mobile experiencemakes me less likely to engage with a company.”
A bad mobile experience can cost you customers.
Not having a mobile-friendly site benefits your competitors.
66% of users find mobile sites through search engines.
If they don’t like what they find…
…79% say they’re likely to go back to search and look elsewhere.
…they’re FIVE TIMES more likely to abandon the task altogether.
“75% of customers prefer a mobile-friendly site.”