Client: Digital Photography Cafe
Scope of Project: The Digital Photography Cafe Show is a weekly audio/video podcast providing commentary and analysis on the latest photo/tech industry news.
DPC needed a new platform to host giveaway promotions that would highlight their contributors and prizes, provide an easy method of entering the giveaway, and create social engagement and interaction with their contributor’s products/services.
The WordPress platform allowed us to easily capture entrant information and sync it with their email marketing system. Custom contest entry pages allowed us to showcase the contributor’s products/services, and facilitate a viral Twitter promotion that lead to successful giveaways.