Website Development

What is a Mobile-friendly Website, and
Why Do You Need One?

Mobile-friendly sites are designed for the small screen with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and increase sales, but a bad mobile experience can drive your customers to your competition.

“Gartner predicts 1.2 billion smart devices will be sold in 2013, up 50% from 2012.”*

There are three approaches when it comes to mobile devices: developing a native mobile app, designing a separate mobile site, or recalibrating your primary website with a mobile responsive design.

Building native apps for the three major smart phone platforms (iOS, Android, and Windows Phone) is very expensive to create and maintain and often takes time to be approved for release.

A standalone mobile website can hurt your SEO (Search Engine Optimization). In fact Google says“…a single URL for the content helps Google’s algorithms assign the indexing properties for the content.” If you’re duplicating content between a main site and mobile site, Google doesn’t know where to assign the authority.

In our opinion (and Google’s) a mobile responsive design delivers the optimal viewing experience no matter what device is being used, and it keeps all of your content under one URL.

So What Exactly is a Responsive Website?

A mobile responsive website is developed to respond to the user’s behavior and environment based on screen size, platform and orientation. As the user switches from their desktop/laptop to a smartphone or tablet, the website automatically switches to accommodate for resolution, image size and scripting abilities. This eliminates the need for a different design and development phase for each device on the market, and drastically reduces the time required for updates and regular maintenance.

Responsive Website Design

Here’s an example of what a mobile responsive website looks like on an iPad, laptop, iPad Mini and iPhone.

Our Approach to Mobile-friendly Responsive Website Design

We use a Content Management System (CMS) to build unique websites that meet our client’s needs and marketing goals. All of our sites are responsive in design and look beautiful on the desktop, iPhone, iPad, Android and Windows mobile devices.

“Morgan Stanley found that 91% of all smartphone users have their phones within an arm’s reach 24 hours a day, 7 days a week.”

Our CMS is very flexible and gives us the ability to add functionality and make changes without having to create new websites. They are also very client friendly and provide the ability to add and change content without having to call a developer. As part of our service, we provide video training tutorials on how to use our CMS platform to get up and running quickly.

Check out our blog post titled “Why Does Your Website Need to Be Mobile-friendly?” for some interesting stats from a Google research study.

Feel free to give us a call at 973-862-8687 for a free consultation to discuss your website needs.

*Source: Google 2012

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